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Newz Chooze

Cinematic ad ditched in favour of Holly Willoughby, Keith Lemon and focus on low prices Marks & Spencer has eschewed a John Lewis-style blockbuster Christmas ad in favour of a TV and social media campaign starring Celebrity Juice duo Holly Willoughby and Keith Lemon with a sharper focus on its products and prices. Last year the struggling retailer’s ads featured Paddington, but while the ad attracted nearly 7m views on YouTube alone, its Christmas sales were a washout. Continue reading...