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Newz Chooze

Marketing trade group Promax, which was formed by TV broadcasters in 1956, is rolling out changes aimed at making its member offerings and industry-facing identity more contemporary and comprehensive. The organization is launching a new digital and theatrical unit, aiming to attract a new membership base of marketing executives from those sectors through genre-specific programs. It is also starting the Transition Assistance Program (TAP) to help members looking to shift…