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STXfilms will open their AFM acquisition Poms on May 10, Mother’s Day weekend. The Diane Keaton movie opens close to a year after her previous hit spring comedy Book Club which earned $90M WW. When it comes to launching female-skewing fare, studios try to capitalize on Mother’s Day weekend as a launch pad. It’s where such pics as Melissa McCarthy’s mother-daughter comedy Life of the Party opened a year ago ($17.9M), and where Fox’s Amy Schumer-Goldie Hawn comedy Snatche…