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CBS says it has sold more than 90% of its ad inventory for Super Bowl LIII, and is promising a raft of high-tech innovations for its 20th broadcast of the big game. At a press event at its New York studio facility on 57th Street today, the network got into many of the Xs and Os of the February 3 contest. Executives, including acting CEO Joe Ianniello, CBS Sports Chairman Sean McManus, Entertainment chief Kelly Kahl and newly appointed CBS News head Susan Zirinski, covered…