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Many of us, especially millennials, are conscientious consumers – trying to keep an eye on how our actions affect the planet and those around us. There has been a consistent cultural trend towards sustainability, and that trend is here to stay.  In a recent Millennial Pulse report by Shelton Group, they discovered when millennials trust a company’s social and environmental practices a staggering 90 percent say they’ll buy from that brand, and 95 percent say they’ll recommend the products to their friends and family – largely via social media. Considering millennials spend $600 billion per year, according to a recent Accenture report, those numbers have a massive significance for brands – and, optimistically, a big impact for the environment.  Read more...More about Uk, Social Good, and Climate Environment