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For most people, AR is Pokémon Go and little else. But for Apple, it's an important part of the company's future Apple just re-assigned Frank Casanove, former lead for iPhone Partner Marketing, into a new role: chief of Product Marketing for AR, Bloombreg reported Tuesday.  SEE ALSO: Apple's Smart Battery Case is the best way to power your iPhone for days Casanova changed his LinkedIn profile bio to reflect the new title. "I'm responsible for all aspects of Product Marketing for Apple's Augmented Reality initiative," the bio says.  Casanova, an Apple veteran of 30 years, was there for the first iPhone launch in 2007. And before that, he served nearly ten years as Senior Director for MacOS X Graphics, Audio and Video.  Read more...More about Apple, Augmented Reality, Ar, Frank Casanova, and Tech