Tiffany & Co. to begin providing more information about the sourcing of its diamonds
Tiffany & Co. said Wednesday that it will start sharing information about the country or region of origin of its newly sourced, individually registered diamonds, which are 0.18 carats and larger. The company will register the diamonds by etching a unique serial number onto the diamonds that's invisible to the naked eye. As of Wednesday, origin details will be available for the Love & Engagement lines and select diamond rings in global Tiffany stores, and sourcing information on individually registered diamonds will be available by asking a sales associate. In the first quarter of 2019, the company will start to include these details on the Tiffany Diamond Certificate for individually registered diamonds. By 2020, the luxury jeweler will also provide the "craftsmanship journey," tracing the path of things like the cutting and polishing of diamonds. Tiffany owns and operates diamond polishing workshops around the world. Tiffany shares have slumped 18.4% over the last 12 months, while the S&P 500 index is down 6.4% for the period. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.